Search Engine Optimization
We are experts in search engine optimization,
internet marketing, top ranking in major search
engines like Google, Msn, Yahoo, Lycos, Aol, Altavista
etc. |
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| Search engine placement
or top ranking or internet marketing is most easily
understood as getting your web site to come up
high in search engine listings for key phrases
relative to your product or business. We have
proven examples that show web traffic before and
after our search engine placements and the results
are incredible. Search engine placement efforts
have increased traffic on some of our clients
web sites by 20 times! An industry statistic is
that 46% of your traffic will come from search
engines. |
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| Does Search Engine Marketing,
top ranking Really Work? |
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| The simple answer is
YES, but the best results are obtained from web
sites that were designed with search engine placement,
top ranking in mind. Unfortunately most web site
developers pay little, or no attention to how
a search engine would index the web site. Even
worse, is that some web site layouts prevent the
search engines from indexing the site at all.
Certain elements must be written into the HTML
code of a web page that range from the meta tags
within the page header, right down to the way
the text is written into the page. We say "page"
instead of "site" because search engines
index web "pages" not web sites. Most
of the time we consult with our client to re-write
the text within their pages, and we do the rest.
We don't trick the search engines, we simply make
your web pages relevant to what your potential
clients would look for. And YES it really works! |
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- According to a Forrester Research Media
Field Study, getting a loyal audience in the
first place is best done by Search Engine
Placement.
- According to a GVU Users Survey, 84.8% of
Internet users use Search Engines to find
Web sites.
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| Top Ways Websites are Discovered |
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- Banner ads: 1%
- Targetted email: 1.2%
- TV spots: 1.4%
- "by accident": 2.1%
- Magazine ads: 4.4%
- Word-of-mouth: 20%
- Random Surfing: 20%
- Search Engine: 46%
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| Search Engine placement,
top ranking is very much alive and kicking. But
let's take this a step further. Let's see the
quality of prospects coming to your website through
search engines as opposed to other advertising
mediums. |
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| Every time your potential
customers use the search engines, they qualify
themselves as hot prospects by conducting searches
on keywords that are directly related to your
product or service. Their choice of keyword is
proof that they have a genuine interest in what
you offer. These people spend their valuable time
exploring the search engines for your type of
product or willing to do business with you. At
the very least, they're seriously considering
it! |
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| But merely getting
your Website "indexed" or listed in
the search engines is not enough. In order to
get any significant traffic from the search engines,
your Website must be within the top 30 search
results (preferably the top 20). Very rarely will
anyone look beyond the first 30 results returned
from a search. This makes perfect since because
the most relevant sites are always listed at the
top. So if your prospect doesn't find what they
want within the first 20 to 30 listings, they'll
simply do a new search. |
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| Contact
us for further details and costing of the
project. |
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